Publish to your Wordpress site without leaving Optimizely's CMP!

Leave marketers in their marketing tools and streamline the publishing process.

Why Marketers 💜 Optimizely's CMP Wordpress Integration

CMP's Wordpress integration allows marketers to build everything they need in their standard posts, from custom data, to tagging, and more. Once designed, your posts can be published with the click of a button your posts, moved to draft, or sync'd with your Wordpress sites — while adhering to your site template.

Features - How does it work?

• Article content is built in CMP's fully-native HTML Editor and pass through your workflow steps for review and approval

• Additional page elements that should be sent with the page on publish can be assigned via labels or user defined fields

• Apply Wordpress tags, categories and author information directly within the CMP before publishing

Benefits

• Streamlined build process that allows marketers to post across websites in realtime whilst respecting the website layouts 

• Options to preview, post as draft, move to draft and allow comments

• Automatic alert for when updates made in the CMP should be sync'd to Wordpress

• Pre-generation of published URL for offline url promotion planning

• Automatic retrieval of published URL for further social promotion

• Full analytics suite for measuring and filtering visits, engagement rate, scroll depth and more with advanced taxonomy filters 

How do I get it?

Optimizely is pleased to offer this integration directly through the platform at no cost. Our Professional Services team will assist you in getting started during your onboarding engagement, that will be scoped accordingly.