Collaborate with team members in Jira from Optimizely's Content Marketing Platform. Create and track the status of work. Share assets and collateral between systems in real-time.

About Jira

Collaborating across teams shouldn’t be hard. Trying to execute work across independent work management systems can be a challenge — often creating silos and process-heavy practice that introduce bottlenecks, delays, and missed opportunities. This is especially true for marketers trying to manage requests and collaborate with digital, creative and other teams toggling across tools.

Why Marketers 💜 Optimizely's CMP Jira Integration

Optimizely's integration with Jira allows marketers to collaborate with their counterparts (in Jira) in real-time by sharing documents, metadata, and comments.

When work kicks off in the CMP, the integration automatically triggers a task in Jira. The two systems remain synchronized, sharing comments and status updates as work progresses — giving marketers in the CMP real-time updates without ever having to leave their CMP workspace.

As a result, marketers are able to collaborate more effectively with cross-functional teams, and accelerate the execution of work that their marketing campaigns depend on.

Jira features

Features - How Does it Work?

  1. Delegate to an external workflow

With this integration, you can now delegate work to external teams using Jira. Simply assign the task to the designated team member and the integration takes over for that step. That Jira assignee is notified about the new issue assigned to them and will be able to locate any metadata or assets assign to the task when they get started.

  1. Automatically update tasks managed externally within Optimizely's CMP

Next, while the work begins in Jira, you are notified when any status changes impact the task. You will no longer have to update a spreadsheet or pull up a Jira report - you'll get up-to-the-minute status updates in your workflow steps, enabling you to focus on your campaign, and less on "work about work".

  1. Collaborate and share with your peers in Jira
  • Version and version history of content created and hosted on Optimizely's CMP can be updated by Jira

  • Exchange comments on Jira tasks within Optimizely's CMP and vice versa

  • Prevent bottlenecks and delays by tightly coupling the review and approval workflows between Jira and Optimizely's CMP


Manage your campaigns and tasks entirely within the CMP, with all the information you need for other teams already in Optimizely's CMP, the integration 'pushes' all the necessary details for Jira tasks automatically saving your Marketing teams valuable time.

Delegate tasks to external teams when you're ready. Whenever you need to collaborate with Jira teams, you can now continue to manage your campaign within Optimizely's CMP, delegate tasks to them, and allow them to to work on their tasks directly within Jira without ever leaving Optimizely's CMP.

Stay informed and up to date on work being handled by external teams, so you can plan and adjust your marketing strategy accordingly based on the Jira team progress. Keep tabs on everyone's work without ever leaving Optimizely's CMP.

Review team members' comments and progress. There is now no need for you to access Jira to view comments or attachments on a task. This will be seamlessly updated in Optimizely's CMP. You will be able to manage your entire workflow within Optimizely's CMP, regardless of who is working on it and where they are doing it.

Jira pricing

One time fee: $6,000

Annual fee: $6,000

Jira screenshots

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