Optimizely CMP & Zavu

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About Optimizely CMP

Welcome is the world’s leading marketing orchestration platform, purpose-built for marketers helping them with all aspects of planning, launching, and collaborating company-wide on global campaigns.

About Zavu

Zavu is a messaging API to send and receive WhatsApp, SMS, voice, email and Telegram messages through one integration and webhook, with SDKs, a CLI and an MCP server.

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Learn how Welcome's marketing calendar gives teams a single source-of-truth to visualize global marketing activity.

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Use Optimizely CMP with Zavu