Use Optimizely CMP with URL Shortener by Zapier

Welcome is the world’s leading marketing orchestration platform, purpose-built for marketers helping them with all aspects of planning, launching, and collaborating company-wide on global campaigns.

Create ready-to-share links on the fly. Zapier's URL Shortener spits out a simplified version of any link you throw its way. Pass that link to Twitter, drop it in an email, or send it along to any Zapier-connected app.