Use Optimizely CMP with Segment

Integration PlatformCustomer Data Platforms
Optimizely CMP
Segment

Optimizely CMP & Segment

About Optimizely CMP

Welcome is the world’s leading marketing orchestration platform, purpose-built for marketers helping them with all aspects of planning, launching, and collaborating company-wide on global campaigns.

About Segment

Segment’s Customer Data Infrastructure (CDI) is the technical foundation for customer-first businesses and provides data integration (Connections), data governance (Protocols), audience management (Personas).

We’ve helped teams just like yours

Learn how Welcome's marketing calendar gives teams a single source-of-truth to visualize global marketing activity.

Get started free