Use Optimizely CMP with JSON Web Tokens

Welcome is the world’s leading marketing orchestration platform, purpose-built for marketers helping them with all aspects of planning, launching, and collaborating company-wide on global campaigns.

JSON Web Token (JWT) is a compact URL-safe means of representing claims to be transferred between two parties. The claims in a JWT are encoded as a JSON object that is digitally signed using JSON Web Signature (JWS).