Use Welcome with Avro
Data Serialization FrameworksOpen Source
Welcome & Avro
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Welcome is the world’s leading marketing orchestration platform, purpose-built for marketers helping them with all aspects of planning, launching, and collaborating company-wide on global campaigns.
Avro is a row-oriented remote procedure call and data serialization framework developed within Apache's Hadoop project. It uses JSON for defining data types and protocols, and serializes data in a compact binary format.